{"id":554,"date":"2020-05-22T15:18:58","date_gmt":"2020-05-22T18:18:58","guid":{"rendered":"https:\/\/sustainability-canvas.com\/?p=554"},"modified":"2020-06-24T02:00:44","modified_gmt":"2020-06-24T05:00:44","slug":"reiniciar-o-sistema","status":"publish","type":"post","link":"https:\/\/sustainability-canvas.com\/pt\/reiniciar-o-sistema\/","title":{"rendered":"(re)Iniciando o sistema"},"content":{"rendered":"

Estamos vivendo um momento em que parece dif\u00edcil manter o otimismo. De uma hora para a outra o mundo que conhec\u00edamos virou de cabe\u00e7a para baixo. Com isso, o medo e a inseguran\u00e7a s\u00e3o sentimentos constantes e presentes. Vai passar? \u00c9 claro! Quando? N\u00e3o sei. Em muitos pa\u00edses ao redor do mundo, as pessoas j\u00e1 t\u00eam retomado suas rotinas, e pouco a pouco, nesses lugares, a vida vai ganhando ares de normalidade. J\u00e1 em outros lugares (como o Brasil), essa \u00e9 uma realidade um tanto distante. Seja como for, ao mesmo tempo j\u00e1 paira sobre n\u00f3s uma grande expectativa sobre o futuro. Afinal, ainda que o v\u00edrus deixe de ser uma amea\u00e7a t\u00e3o grande, outras consequ\u00eancias dessa crise perdurar\u00e3o ainda por muito tempo, principalmente no que diz respeito \u00e0 quest\u00f5es sociais e econ\u00f4micas. No meio disso, abre-se espa\u00e7o para uma importante discuss\u00e3o: voltaremos ao mesmo mundo de antes? Ou chegou realmente a hora de reiniciar o sistema?<\/p>\n\n\n\n

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Se por um lado existe a esperan\u00e7a de que iremos aprender valiosas li\u00e7\u00f5es sobre, por exemplo, a maneira desenfreada como temos explorado os recursos naturais e at\u00e9 mesmo a valoriza\u00e7\u00e3o da compaix\u00e3o e do poder da colabora\u00e7\u00e3o frente \u00e0s adversidades, por outro n\u00e3o d\u00e1 para ignorar a escalada de tens\u00f5es, o levante de fronteiras (e bandeiras) e mesmo a amea\u00e7a de crescimento da desigualdade social, principalmente em pa\u00edses subdesenvolvidos. S\u00e3o, sem d\u00favida, fontes de temor e preocupa\u00e7\u00e3o.<\/p>\n\n\n\n

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Seguindo adiante<\/h2>\n\n\n\n

Agora, mais do que nunca, vemos escancarada a necessidade de apertar o bot\u00e3o e reiniciar o sistema. Desde que surgiu a ideia do 4D Sustainability Canvas, nosso objetivo sempre foi contribuir com a transforma\u00e7\u00e3o da sociedade por meio da transforma\u00e7\u00e3o dos neg\u00f3cios e, por consequ\u00eancia, do pr\u00f3prio sistema econ\u00f4mico. Queremos levar nosso prop\u00f3sito adiante e a cria\u00e7\u00e3o deste blog, para que possamos compartilhar ideias, casos, conte\u00fados educacionais e outros recursos, vai nessa dire\u00e7\u00e3o. <\/p>\n\n\n\n

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O que voc\u00ea vai encontrar aqui?<\/h2>\n\n\n\n

A ideia \u00e9 usar esse espa\u00e7o para divulgar conte\u00fados que, al\u00e9m de facilitar a compreens\u00e3o sobre o que \u00e9 sustentabilidade, com a defini\u00e7\u00e3o de conceitos e exemplos pr\u00e1ticos, incentivar a transforma\u00e7\u00e3o por meio de casos de sucesso e hist\u00f3rias de pessoas e empresas que t\u00eam gerado impacto positivo e contribu\u00eddo para uma nova economia com seu trabalho. \u00c9 o caso, inclusive, na se\u00e7\u00e3o “Construindo Futuros Coletivos”, que vai trazer em destaque os profissionais e empresas que fazem parte da tamb\u00e9m nov\u00edssima comunidade Futuros Coletivos<\/strong><\/a>, sobre a qual falo logo abaixo.<\/p>\n\n\n\n

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Futuros Coletivos<\/h2>\n\n\n\n

A comunidade Futuros Coletivos<\/strong><\/a>, que tamb\u00e9m acaba de ir ao ar, surge com o prop\u00f3sito de unir profissionais e empresas que trabalham a favor dos Objetivos de Desenvolvimento Sustent\u00e1vel<\/a><\/strong> com organiza\u00e7\u00f5es que entendem que a hora \u00e9 agora para repensar o modelo dos seus neg\u00f3cios no sentido de (re)construir uma sociedade mais justa, igualit\u00e1ria e sustent\u00e1vel no longo prazo.<\/p>\n\n\n\n

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Ao mesmo tempo em que facilitamos a busca por especialistas e empresas com base na \u00e1rea de especializa\u00e7\u00e3o, setor e contribui\u00e7\u00e3o para os ODS, damos visibilidade a esses mesmos profissionais e organiza\u00e7\u00f5es, unindo as duas pontas.<\/p>\n\n\n\n

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(re)Come\u00e7ou<\/strong><\/h2>\n\n\n\n

Todas essas novidades coincidem tamb\u00e9m com um novo momento da minha vida. Depois de anos como s\u00f3cio de uma consultoria de comunica\u00e7\u00e3o, decidi pela sa\u00edda da empresa para focar no desenvolvimento da 4D Sustainability Canvas. N\u00e3o foi uma decis\u00e3o f\u00e1cil pois ela vem acompanhada de uma s\u00e9rie de incertezas em um momento em que j\u00e1 estamos cheios delas.<\/p>\n\n\n\n

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Transformar uma ideia em um neg\u00f3cio estabelecido, com impacto real na sociedade \u00e9 um grande desafio. Fazer isso em meio a uma pandemia, em quarentena (com todos seus \u00f4nus e b\u00f4nus), ganha uma dose a mais de complexidade. Nada a reclamar, claro, afinal estou tendo o privil\u00e9gio de fazer essa escolha. Algo distante da realidade de muitas pessoas que antes de sofrerem os impactos dessa pandemia, j\u00e1 sofriam com um sistema injusto e desigual. Esse mesmo sistema que agora passamos a discutir como transformar de modo que o sucesso de um neg\u00f3cio seja medido pelo impacto positivo<\/strong> e o valor criado para a sociedade e para o planeta<\/strong>.<\/a><\/p>\n\n\n\n

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Nessa jornada que est\u00e1 ainda em seu in\u00edcio, fico feliz e orgulhoso de ver o tanto de gente que est\u00e1 seguindo a mesma dire\u00e7\u00e3o. Pessoas dispostas a colaborar, seja numa simples troca de ideias, com feedbacks sobre o que a gente vem fazendo at\u00e9 aqui ou mesmo parcerias que vem se desenhando. S\u00e3o situa\u00e7\u00f5es que v\u00e3o me dando cada vez mais certeza de que, de fato, o futuro \u00e9 coletivo.<\/p>\n\n\n\n

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Bem, o texto vai terminando por aqui, mas essa conversa est\u00e1 apenas come\u00e7ando. Agora, \u00e9 com voc\u00ea. Quero muito que a gente possa seguir junto nesse (re)come\u00e7o. Qualquer feedback, sugest\u00e3o ou coment\u00e1rio, \u00e9 s\u00f3 deixar a\u00ed embaixo. At\u00e9 a pr\u00f3xima!<\/p>","protected":false},"excerpt":{"rendered":"

Agora, mais do que nunca, vemos escancarada a necessidade de apertar o bot\u00e3o e reiniciar o sistema. <\/p>","protected":false},"author":3,"featured_media":736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[88],"class_list":["post-554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nReiniciar o Sistema - 4D Sustainability Canvas #thegreatreset<\/title>\n<meta name=\"description\" content=\"Agora, mais do que nunca, precisamos apertar o bot\u00e3o e reiniciar o sistema. 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